Daniel Flynn

The “ New Business Guide to Google Reviews ” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search. This comprehensive guide provides step-by-step instructions on how to claim and optimize your Google My Business profile, how to solicit and respond to customer reviews, and how to deal with Google and their overall review process. With real-world examples and expert advice, this eGuide is a must-read for any business looking to build a better review strategy and improve their online reputation. Visit Digital Marketing Depot to download your copy. The post Boost your visibility in search with online reviews appeared first on Search Engine Land . Boost your visibility in search with online reviews by Digital Marketing Depot posted first on https://aibusiness.com

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies.  But today, the pace of change in search marketing is accelerating, with more shifts expected in the next two years than in the past eight combined.  Evolution in search has been a slow march toward automation and consolidation. To get ahead of the curve, we must stay current on what’s changing and learn the reason behind it. Here’s a rundown of events that have a significant ripple effect on the search marketing industry.  1. Privacy legislation and signal loss  In May 2018, the General Data Protection Regulation (GDPR) was enforced across Europe. GDPR gave EU citizens many rights over personal data, including access to correct, delete, and port data. Organizations that violate the GDPR can be fined up to €20 million or 4% of their global annual turnover, whichever...

Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.”  It’s like trying to teach an old dog new tricks, except the dog is a business and the trick is “not being invisible in the search engine results.”  Some things never change. It’s not the company leadership’s fault. In most cases, they are aware of SEO. Still, some don’t understand the value it can bring.  This is an issue when there’s competing budgets and the allure of other, more familiar marketing strategies. You’ve probably heard it before, but educating leadership on SEO is one of the most important things you can do to convince them of SEO’s value.  And that means you must show how SEO is a strategic initiative for any business – and deserves a seat at the table. Here are steps you can take to help leadership understand why they can’t ignore SEO and why they should get excited about it.  1. Define SEO Depending on what ty...

Bard is now showing images in responses – and Bard will show the source of each image, Google announced today. What’s new. This update continues Google’s push to try to make Bard more visual and useful – now by showing images from Google Search in responses. Bard now includes Google Search images for visual responses, when relevant. You can also specifically ask Bard for images. Clicking on an image will show its source. This update is limited to English responses. What it looks like. In this Twitter thread from @JackK (Jack Krawczyk, senior director of product, Google), you can see examples of it in action: Bard ( https://t.co/FycdN2l1HQ ) starts its image journey today The first of many features we discussed at I/O is live right now: images in responses. Enjoy some extra visual flair to help you imagine more possibilities. Click an image to see the source for each one. 1/ pic.twitter.com/k4ruuhcELl — Jack Krawczyk (@JackK) May 23, 2023 Why. In a new entry on th...

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Here’s what we know about the new campaigns announced at Google Marketing Live today.   Video view Campaigns. This campaign type does precisely what it is named, maximize views. A study showed that with Video view campaigns, advertisers saw on average 40% more views than in-steam skippable CPV campaigns, according to Google. Video view campaigns combine a variety of formats including skippable in-stream ads, in-feed ads, and Shorts ads to get the most out of a budget. The beta for Video view campaigns will launch globally, next month. Demand gen campaigns. New Demand Gen campaigns will leverage AI and help to engage and drive action with consumers. These campaigns will work across: YouTube Shorts. YouTube in-stre...

Bing Search is the default search engine on Open AI’s popular ChatGPT service, Microsoft announced today. Microsoft said that Bing is now the default search experience on ChatGPT. Who will see it. First ChatGPT Plus subscribers will begin to see Bing Search as an option starting today. Then free users of ChatGPT will “soon” be able to use it by enabling a plugin. What it does. This will give ChatGPT more up-to-date information and timely information powered by Bing Search. ChatGPT has a data set from 2021 or earlier, which is why using Bing Chat provided a better experience for more timely questions. Now, with Bing Search in ChatGPT, the service can “provide timelier and more up-to-date answers with access from the web,” the company wrote. What it looks like. Here is a screenshot showing how it is enabled for Plus subscribers: Why we care. This should help make ChatGPT even more useful to searchers and people with questions. It will be interesting to compare ChatGPT with Bin...

Winning an industry award can greatly impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate your professional excellence by entering the Search Engine Land Awards — the highest honor in search marketing! Since its inception, the Search Engine Land Awards have honored some of the best in the search industry — including leading in-house teams at  Wiley Education Services, T-Mobile, Penn Foster, Sprint, and HomeToGo  – and exceptional agencies representing  Samsung, Lands’ End, Stanley Steemer , and beyond. This year, it’s your turn. And now is the best time to apply: Super Early Bird rates expire at  11:59pm ET this Friday, May 26 …  submit your completed application  before then to  save $300 off final rates  (per entry!). Have any questions? Check out our  FAQ page , explore the 2023  categories , or email reg@thirddoormedia.atlassian.net and we’ll be happy to help! Don’t miss...

Within months of publishing, our “resignation letter templates” article climbed to number one in the SERPs for a client.  If you know how to engineer success before starting then this shouldn’t be surprising. But hitting number one for a single keyword wasn’t the most impressive thing about this article. Because after about a year , it was ranking for 1,830 keywords.  That’s not a typo. It wasn’t a fluke. And this article will explain exactly how to replicate it. Long vs. short content? Here’s why you’re asking the wrong question “It depends.” Everyone is looking for a trick or a hack. A silver bullet that prints money without actually having to lift a finger. But the unfortunate truth is that “it depends.” Should you write a long, in-depth article or a short, snappy one ? It depends. Should you produce content in high volume or prune your site to limit the noise? It depends. Should you try to target one keyword per article or multiple? Once again, it depends. ...

Much has been written about the challenges marketers are up against in 2023. From economic volatility and growing technological complexity to changes in data privacy policies and exponential improvements in AI (yes, ChatGPT , we’re talking about you – again!), this year has been a heady mix of uncertainty and excitement. This is especially true for marketers, who have had to course-correct on-the-fly, retro-fitting strategies and tactics to accommodate ever-shifting business goals. If nothing else, this has forced marketers to rethink both the art and the science of the campaigns they plan, build and execute.  Unpacking the art and science of marketing The old adage that marketing comprises both science and art in equal measure still holds true. To better understand this, let’s first unpack what exactly we mean by “art” and “science.” The art of marketing is essentially all about reaching customers, and creating brand experiences customers love . Think content, channels...

Google now supports Site names for subdomains on mobile devices, the search company just announced. Google wrote , “Site names are now supported for subdomains on mobile devices.” Google updated its help documentation to specify subdomains on mobile. Site names. Site names is the title and name of the site Google shows in the search results listings. “When Google lists a page in search results, it shows the name of the site the page comes from,” Google explained. What it looks like.  Here is where the site name shows in the search result snippet: Site names timeline. Here is the timeline Google posted of the evolution of site names since it launched in October: October 2022 : Site names for the domain level were introduced for mobile search results for English, French, German and Japanese. April 2023 (I have this as March): Site names were added for desktop for the same set of languages. May 2023: Site names are now supported on the subdomain level for the same set of ...

Meta has been hit with a record $1.3 billion fine by the European Union for breaching data transfer laws. What happened. Facebook transferred the data of EU citizens to the U.S., violating the EU’s General Data Protection Regulation (GDPR) , according to the Irish Data Protection Commission. Meta’s European headquarters are in Dublin. What the ruling means for Meta. Meta has been given five months to stop future transfers of personal data to the U.S. and six months to cease unlawful processing and storage of EU/EEA users’ data in the U.S., according to the ruling. Why we care.  If the ruling is put in place, Facebook would have to delete a huge amount of data and restructure its IT systems at a very fundamental level. It also would have enormous implications for any company transferring data between the two areas. Only Facebook.  The decision applies only to Facebook and not other Meta-owned platforms (e.g., Instagram). What Meta is saying. The company plans to appeal,...

Neeva will shut down June 2. The ad-free search engine launched less than two years ago. Neeva’s failure was due to its inability to attract enough users, the rise of generative AI and LLMs and the current economic environment, according to the company’s founders, Sridhar Ramaswamy and Vivek Raghunathan. Sridhar Ramaswamy statement. Ramaswamy tweeted the following: “This was a very tough decision that took into account lots of things: our business progress so far, the current funding environment and our ability to continue to grow quickly in this vastly changed search environment. We are incredibly proud of what we have accomplished: building a search engine from scratch with a tiny team of fifty people and releasing the world’s first LLM powered answer engine that produced reliable citations.” Why we care. Neeva’s search market share was tiny, but it offered an alternative to Google, which is always a good thing. Unfortunately, as has been the case with most Google alternati...

SEO tools are essential for optimizing website content and improving organic traffic and are especially important to the success of enterprise SEO.  Throughout my experience, I’ve observed that many companies need more scalable tools that align with the needs of larger organizations.  Enterprise SEO involves complex collaboration between multiple teams and managing intricate websites. Consequently, I’ve reevaluated various tools to develop a tailored plan that suits the requirements of the team and organization.  This article categorizes popular SEO tools based on their strengths and weaknesses in content optimization, technical SEO, reporting and analytics, and additional features.  It also includes feedback from both my personal opinion and the opinions shared by the team. The non-enterprise tools the team had been using: Semrush : Audits of current performance. Ahrefs : Keyword research, link building. ClearScope : Content optimization, grading. Scream...